Customers today are more demanding and moving at a faster speed than before, this results in them wanting rapid and accurate responses to any enquires or any sort.
It would therefore come in handy if you could be on demand, after office hours. In such a competitive business environment being on call for customers whenever they have an enquiry would improve your business status, customer loyalty and your company’s reputation of quality customer service.
To access and respond to customers demands off office hours would require an increase in the necessity of a mobile workforce. To meet the needs of both businesses wanting to meet customer needs and customers seeking round the clock service, SAP and Research In Motion (RIM) have developed a mobile customer relationship management (CRM) application for the Blackberry.
The SAP CRM application uses Blackberry applications, such as e-mail, address book and calendar, to deliver mobile CRM data for sales people, customer services, field services and marketing.
Applications such as this benefits both the business and the customers, where the employees can meet the needs of customers on the go , whether outside the office or otherwise, boasting customer relations.
However though there are many positive impacts of having CRM application on your phone, which can help your business/ organisation to sky-rocket, there are also the negative drawbacks to having such an application. A very common disadvantage in having a CRM application on your phone may be, though you are available for customers out of the office, this may also cut into personal time which may cause a slight annoyance.
Especially in this currect financial climate, businesses need to hold on to the current customers that they have so that through them and the service provided they can attract new customers and build on a reliable business reputaion. Though small applications such as this can make a big different in the direction of a company and the reputation that it carries.
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