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Can viral Video support a business marketing campaign?
Dancing wedding videos as a future business marketing campaign?
Though ideally not your typical board meeting proposal as a future marketing scheme, this unconventional way of broadcasting seemed to do the trick. Whether it was stumbled upon accidentally, innocently or as a new business venture of some sort, according to the numerous views, high publicity and ratings this particular video has received, this means of marketing seems to create quite a buzz.
Jill and Kevin simply wanted like every other couple to make their day magical and special. What they didn’t expect was the 12 million guests that their wedding would attract, and it only took a hit song, a bridal party and a few dance moves down the isle, that catapulted this day into a business opportunity.
So Can viral Video support a business marketing campaign? Lets look at the stats.
YouTube claims that since the release of the video, the demand for the song “Forever -Chris Brown”, have sky-rocketed, taking into consideration that this song was released over a year ago!
Due to the publicity the video has created, the charity Wellstone Action, that the couple supports has gained a significant amount of publicity resulting in an immediate increase in funds and in addition, proceeds form the video as well as external donations will help to boast the organizations cause.
And as for the couple, as if the publicity of the video on youtube was not already enough, they recently recreated the moment live on the highly acclaimed NBC’s The Today Show, elevating their popularity even further.
Clearly, a viral video hit like the JK Wedding Entrance Dance, which has been viewed over 12 millions times, has the power to sell music. Expanding on a venture using a similar method as this, can make millions as well as attract attention to various other future business projects.
However though they can be very entertaining as well as profitable, viral video hits are few and far between, so it could be a mistake to try and draw conclusions from this one. For every JK Wedding Entrance Dance, there are millions of YouTube videos that get only a few views.
What do you think? Is the JK Wedding Entrance Dance video an example of how companies should be capitalizing on user-generated video, or is it just an extreme case?
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