Hot off the press! The pictures below were taken an hour or so ago whilst some of the Knowledge Hemispheres New media crew set-up up a video booth for one of their clients.
The concept is to gather opinion and encourage participation with local and national issues.
The client happens to be a council that is keen on capturing an ‘on the ground’ ear of understanding.
Video is ideal for communicating opinion as it:
With regard to the latter, if an on-line video (you only have to see what is most popular on YouTube), ’strikes a cord’, then discussion, wider bookmarking / referencing and a building of momentum is facilitated. Voting can also be added into the mix.
New technology for mobile phones is worth understanding, e.g: the brilliant video networking tool mDialogue
The latter deploys a wonderful methodology:
Upload Engage Distribute…
In summary, use of video as a corporate podcasting opportunity is both efficient and engaging.
The pictures show some of the Knowledge Hemispheres crew setting up a video booth at a library location, the exercise is to be repeated for 3 days at 3 different locations. The final video will provide opportunities for gathering and verifying wider opinion on a major council and national issue.
Commercial examples could include: communication of key business drivers by a CEO or simply re-iterating Sales strategy and associated progress.
We also need to remember that two-way communication is an essential part of the mix for new media solutions.
Video is a great way to combat ‘death by powerpoint’.
Popularity: 14% [?]
