Apr 29 2007
USA Podcast download statistics
Just found the following that showed a very small increase in 2007 of actual podcast downloads.
The suggestion is that only a rise of 2% was experienced.
To me this implies two diverse findings:
1. Podcast potential exists
2. Podcasts are too complicated / technical or have not penetrated into everyday behaviours.
I call the latter a sense of the technology not being semantic.
The report also says:
The stats come from 1,855 telephone interviews in January 2007. A study by the Pew Internet & American Life Project last November put the U.S. podcast audience at 12 per cent and found one per cent of internet users are downloading a podcast on a typical day.
Popularity: 45% [?]
