Jul 31 2007
Upload Now - ITV News service launched.
It was interesting to see yesterday’s announcement of Independent Television’s (ITV) new Upload Now service.
The service has been introduced partly from research that suggests that the Public are increasingly viewing the Internet for news. They (ITV) also believe that increasingly people are blogging and involved in View Created Content aka VC2 - based on their own commissioned research.
The Times (UK) today ran an excellent article entitled, ‘Log on and rediscover the generation gap’. Although initially the point made by the writer is one of who is actually using social media tools, e.g: Facebook and Myspace, the article moves on to the risks of public exhibitionism and the possible future risk of being exposed in terms of either one’s early life or being ‘open’ for others to use information for their own investigative purposes, e.g: job references et al.
ITV’s suggestion that many people are now blogging is probably true, but who and how many actually are.
Sure, anyone can get a blogging platform but are there only a select few who are able to turn the ranking or prominence to their advantage?
Probably yes, as PR and the media are more savvy than many give them credit for. They (agencies) create the outlets and their reliable sources.
e.g: Why is Dafur is currently a hidden news item? Who selects the stories for the day?
Will upload now further support the public news feed?
What we really need is a news feed that we create.
I welcome Upload Now but wonder what we will filtered?!
Popularity: 57% [?]