• An opportunity for new voices and faces – generally new talent and views
• One perspective of user driven content
• An encouragement of Citizen Journalism
• A predicted spend of Online advertising to move to $88 Billion by 2010.
• Accommodation of the beginning of the 30 second attention span generation – Who are they talking about?!

The video is very comprehensive in talking about a wide range of up and coming new media organisations.

From a technical challenge perspective I believe we need to consider the true ‘power’ / capability of devices:

• Power consumption
• Storage
• Size/ Dimensions of typically mobile / cell devices

Again personally, from a business/commercial perspective although new media has the potential of improving corporate communications – how many organisations are truly embracing it or considering it as a complementary outlet.

Online advertising is small compared to the total spend. The growth is currently stated as 12%.

How much quality content is there for us to enjoy and who really has the time to develop effective content.

There is an underlying assumption that people are moving from conventional TV watching to the Internet – Although this is true. The figure in 2008 is quoted as a 60% drop in viewers since 3-0 years ago. This figure is different for 18-30 year olds. NB Is this a western figure.

Clearly, there is an opportunity for exciting mobile media.

An interestingly line at the end was,

Its good theatre!