Corporate Podcasting and Public Relations (PR)
I noted with interest a recent call to a big theme park that they had selected a new PR organisation for their ‘digital marketing’ strategy. Unfortunately, they were not friendly in talking about why they considered new media as being an important tool to them.

This week’s podcast coincides with the start of Season 2 of the Corporate Podcasting show.
An increase in the frequency of new shows hopes that we can capture and share the innovation that is happening today.

Back to this week…
We need to understand the role that Podcasting or new media tools can have for both the communications strategy and marketing strategy of an organisation. Yes, there is a difference as messaging has to be considered both from an internal and external perspective. Podcasting application to PR, especially with RSS enabled feeds provides a great measurable and consistent form of both reusing content but also providing it in a branded manner.

We’d love your feedback.

Best Regards

Dr Savi