Corporate Podcasting Expressway

It is a question to consider… i.e: At this moment, what direction is the Corporate Podcasting Market heading towards or is it morphing into something else. Is New media the new term to encompass Corporate Podcasting as just an element?

One way to consider this question is to consider what kind of organisations are taking up new ways of communicating.

From a market segmentation perspective let us look at a few:

Education - Already pioneering educators are providing ipod based learning materials, e.g: lecture notes, full audio versions of lectures and selective course pointers. Blackboard Learning Management systems have already incorporated a feature to store educational podcasts. In terms of standards and content formulation self-driven initiatives appear to be the driving force.

Traditional Media -Someone mentioned to me that the BBC TV are increasingly saying , ‘Download the programme / highlights for free’ - I’m not sure that I have noticed this. Interestingly their i-players has been phenomenally successful. This will obviously make the Director General and their governors happy that their direction is on the right path - especially with their recent announcement of building a multi-media portal.

Marketing and Public Relations - I noticed the term, ‘Digital Marketing’ being used instead of Corporate Podcasting.
It could be that this term is wider, incorporating on-line digital mailing campaigns supported by audio content.

The good news is that although new names are being adopted,there appears to be a general acceptance that content in the form of video and audio is increasingly being accepted as useful for organisations to communicate key facts.

Popularity: 35% [?]