Comments on: Possible reasons for the slow take up of Corporate Podcasting http://www.drsavi.com/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/ A guide to using New Media, ELearning, Social Networking and Effective Web Business Strategies Fri, 05 Dec 2008 10:39:11 +0000 http://wordpress.org/?v=2.6.3 By: Matt O'Neill http://www.drsavi.com/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/#comment-15 Matt O'Neill Tue, 13 Mar 2007 09:02:55 +0000 http://www.kh-2.com/DrSaviBus/2007/03/12/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/#comment-15 i reckon the key to listenership in the corporate context is involving staff in the production of the podcast itself. setting up a comments line where staff can feed into the main podcast is a great motivator. for those who don't regularly feature in any form of 'media spotlight', I know it's a real incentive to participate when you know your views will be included. as for phonecasts, i'm not entirely convinced. yes, maybe as a channel to receive podcast material amongst others, there's validity. but on its own... hmm need to think about that one more. good conversation. i reckon the key to listenership in the corporate context is involving staff in the production of the podcast itself.

setting up a comments line where staff can feed into the main podcast is a great motivator. for those who don’t regularly feature in any form of ‘media spotlight’, I know it’s a real incentive to participate when you know your views will be included.

as for phonecasts, i’m not entirely convinced. yes, maybe as a channel to receive podcast material amongst others, there’s validity. but on its own… hmm need to think about that one more.

good conversation.

]]> By: drsavi http://www.drsavi.com/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/#comment-14 drsavi Mon, 12 Mar 2007 20:19:59 +0000 http://www.kh-2.com/DrSaviBus/2007/03/12/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/#comment-14 Thanks Matt. The $/£ seems to be a gr8 corporate motivator. I wonder if short sharp motivational msgs from the Sales Director, incentive competitions and sales celebrity status could form the foundation for useful podcasts. All of those suggestions/initiatives could become phonecasts - a bit like centralised voicemail. Another place of application could be for dealer/channel updates. Thanks Matt. The $/£ seems to be a gr8 corporate motivator. I wonder if short sharp motivational msgs from the Sales Director, incentive competitions and sales celebrity status could form the foundation for useful podcasts. All of those suggestions/initiatives could become phonecasts - a bit like centralised voicemail.
Another place of application could be for dealer/channel updates.

]]> By: Matt O'Neill http://www.drsavi.com/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/#comment-13 Matt O'Neill Mon, 12 Mar 2007 13:39:35 +0000 http://www.kh-2.com/DrSaviBus/2007/03/12/possible-reasons-for-the-slow-take-up-of-corporate-podcasting/#comment-13 i reckon you're absolutely right on looking at the impact of podcasting on sales as a starter point. starting the conversation with 'let's look at how it'll impact on bottom line' will make any private sector organisation's ears prick up. i've found that trialling inside the firewall is the easiest experiment with corporate podcasting. once they seem demonstrable results (e.g regional sales offices using the podcast content to start cross divisional partnerships etc), everything else will follow. another good reason for starting with sales people is that they're often well self motivated to succeed in bottom line terms. it doesn't get much more raw than when performance is predominatly judged on numbers! good post. cheers, i reckon you’re absolutely right on looking at the impact of podcasting on sales as a starter point.

starting the conversation with ‘let’s look at how it’ll impact on bottom line’ will make any private sector organisation’s ears prick up.

i’ve found that trialling inside the firewall is the easiest experiment with corporate podcasting. once they seem demonstrable results (e.g regional sales offices using the podcast content to start cross divisional partnerships etc), everything else will follow. another good reason for starting with sales people is that they’re often well self motivated to succeed in bottom line terms. it doesn’t get much more raw than when performance is predominatly judged on numbers!

good post.

cheers,

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