I came across an article entitled: Width or without you.
Yes, an interesting use of the word, ‘Width’.
However, the term ‘narrow’ probably is a better description – However, without understanding what the most popular podcasts are about we cannot confirm India’s markets.
I’m confident that popular podcasts are probably sport, politics and movies.
In addition, I’m encouraged by the following statement:
Twenty-four-year-old advertising student Prachi Ganjedra says that the medium is “kind of cool†and has also started attracting commercials.
I would consider the term, ‘narrow’ as being a reality, for example:
The demographic is certainly focused on those who can afford access to technology, albeit that there could be a big student population (hence the Hindustan Times article possibly mentioning Orkut).
Another area to consider would be the Non-Resident Indian listeners (NRI’s – a common description by Indian’s describing those that have migrated typically to the West) – Who & how many also applies.
Popularity: unranked [?]