Feb 10 2007
New Media opportunities
On Friday 9th Oct the British Broadcasting Corporation (BBC
Here is a sample of some of the questions that are being asked at their site:
Q: What do you like about Breakfast?
Q: What could we do better?
Q: Are there any stories that you think Breakfast should be covering?
KHL believe that the issues that need to be considered include:
1. Does new future media present an opportunity for greater global reach - and is the world of media controllers ready to ‘let the people speak’ through this new media rather than questioning traditional outlet mechanisms - albeit that the BBC have embraced both audio and video podcasting.
2. Is there such a thing as media filtering from traditional news sources and established feeds?
3. Will Viewer Created content (VC2) have an impact on traditional television content?
Future Media opportunities?
Global reach can be considered as potentially bringing the world together. Maybe we are now at a point where the same old faces being asked about their opinions need to be challenged. Reliance on them could be because they are articulate or because they are both available and safe!!
The BBC is a truly amazing organisation. There is no doubting the commitment of its staff and the quality of the content they produce.
In a world where many viewers are switching to You Tube or other Internet channels, suddenly traditional media outlets now have some competition.
Another exciting development is CURRENT – See http://www.current.tv This is an excellent innovation with Al Gore as one of its founders. The premise is that we the viewing consumer will be creating news worthy content. They suggest that anyone who wants to contribute can upload a video. Then, everyone in the Current online community helps decide what should be on TV. You can join in at either stage —watch & vote or make video. In addition, they also have online training to help you get the skills you need to make TV!
New Media, here it comes or will it just be a fad?
Popularity: 18% [?]
Constant advocating of podcasting by the BBC impiles a huge assumption on their part that ‘Joe and Jane Public’ are very computer savvy! I really don’t think that blogging and downloading is in the mainstream but there has to be a point in time when it will become scemantic or second nature.
That time will be when downloading is part of a daily process to receive content. Today, too many people want email attachments and the comfort they provide in terms of proven receipts.