Knowledge Hemispheres commenced its business operations back in 2001. Over the years it has had 7 releases of its website. This is not to imply that the company has an obsession with branding or fashion. What is shows is a company is reflecting and assuring a web strategy that is potentially best for business.
Knowledge Hemispheres recently underwent a rebranding activity and considered that now was the right time to focus on specific New media areas. The new site: http://www.kh-2.com aims to clarify both the values and services it offers. Interestingly, casual website visitor behaviour could be considered as similar to TV channel ‘flicking’, a viewer tends to demand both the speed of loading and depth of information retrieval as major deciding factors to stay or leave. If the message is confusing then the visitor will simply ‘move on’ and may decide to ‘blacklist’. From the perspective of a business visitor, say via a sensitised advert or key word searches a more engaging experience is essential. Relevancy plays as a major decision factor.
The designers took the following approach:
This is just one assumed and example pathway.
In summary, changing the way an organisation’s website is structured has the potential to benefit a company’s Marketing and Knowledge Management Strategies. It is also important not to be static and adjust this key corporate communication asset.
Popularity: 18% [?]
