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Veteran journalist Jon Snow at a recent (Early Sept ’09) at Institute of International and European Affairs’ event outlines his views on the impact of New Media.
It is certainly a fascinating insight from a well respected figure from the world of broadcasting.
Jon works for Channel 4 in the UK. He suggests that he straddles between stone-age and the digital age.
Interestingly the BBC have certainly embraced new innovations and have always been at the forefront of using social media to extend what I call ‘the public reach’ to information for our daily lives.
On a recent visit to the US I spoke with a journalist from KOMO 1000 in Seattle:
He described himself as a news gatherer. I had a great chat with him after he had just finished interviewing a group of Boeing executives. I asked him if he was podcasting. His reply was ‘Nah! We don’t do that anymore as none of our listeners were subscribing. I find it far more dynamic to simply record on my iphone 3GS and post directly to YouTube. Then our news service announced on the air that the latest associated new video can be viewed from our website’.
Interesting how content is now being gathered and sent out at the same time.
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