Following The Three D’s
How to Develop good content, Get it Delivered in the right context and have it Distributed to all the right people?
New Media content development, delivery and distribution is often considered the hardest, most tactical approach to any type of development, especially for something as delicate as a developing organization. Content distribution today come in so many forms, RSS, Blogs, MMS, video publishing and the list goes on. The key however stated by some of the most successful companies is all in the wording. The familiar phrase comes to mind, ‘Less is More’.
It has been proven that less can be so much more when developing the right content, a sure marketing tactic that will be notably profitable. The less customers or future clients have to read and take in the better, if the content is factual, to the point and more importantly precise. Wasting time to hand over large amounts of documents to a prospective client to read only signals for an early exit.First impressions count, so the development of meaningful content is only the first but very important step in attracting and keeping clients.
The Delivery of the content is next and comes hand in hand with the content development. Where technology and New media advancements have made it widely impossible to run out of delivery ideas. The delivery of the content is not to be confused with distribution! The delivery is simply put how the information is brought across to the public! With media such as video, audio and the age old text, there are many ways of manipulating the following to your advantage, i.e. video and audio presentations etc. Be creative! Remember attracting and keeping the attention of the client or customer is your primary aim.
Last but not least is the Distribution, this is the deal sealer. No one will ever hear about the wonders of your organization if there is no audience, or platform for your content to be seen. Here in comes the networking of your product and company. Think of and utilize all the available and most popular means of getting your content known, and what better way to get it seen if not by the world, more specifically the World Wide Web. This is where your social media skills should kick in, Facebook contacts, Twitter feeds, Video and Audio Podcasting, Website Development and Advertising. All have high success rates of interaction and marketing.
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