Corporate Podcasting Expressway

Here is a a great post by Nick Saalfield

and here is my response…

Hi Nick,
Good to see you back.
I was communicating with Matt O’Neil, re: whether I was going to make it. I would value an off-line chat with you about my experiences with the whole show - let us put it this way - it was ‘pitched’ to me as a great place to debate and meet. I guess it was, with selected presenters and ‘possible’ clients.

With regard to your point on ‘too much focus on production’. I agree, as I have scoured the internet to find out distinctions between emerging players. I can put most of the new insurgence into 4 main categories:

1. Pure production (ex Audio recording mix houses)
2. Voice-over fill ins (ex Presenters that can help with scripting and recording)
3. PR houss (ex PR houses hoping to combine social media discussions with the remote possibility of using the potential of RSS)
4. Mobilcasters (ex Telephone service companies, hoping to use global voicemai).

Podcasting is not about the ‘4Ps’ - You must have seen that circulating around the net.

Ending on a positive, there is a light at the end of the tunnel. Podcasting is about:

* Integration with corporate initiatives and
* Linkage to a corporate comms strategy
* Yes, it is about feedback loops but ones that yield a change in an organisation - for example, communicating best customer service practice.
* Niche markets have niche needs.

With regard to the latter, the podcast must have meaning - Working with a dealer channel and their extranet.

Just returning to your initial point, there appears to be too much intellectualising around the old audio publishing arena rather than discovering immediate value add usage for clients and then really pushing this as central to the education that our clients need to realise our business possibilities…

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