To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In part 1 We look at the benefits of documenting a customer journey.
- Why consider this as a key business strategy
- What is a Network product / service Life-cycle?
- We look at 4 different strategies for mapping client needs
In part 2 outlines concepts and strategies for Customer Loyalty
- Increasingly, retention strategies and effective communication approaches (e.g: podcasting) can help convey organisational confidence and generate interest in the services offered by a firm.
Until next time, Thank you for your support.
Dr Savi
PS. Free white papers on these subjects and associated transcripts are available from our k-wiki
Popularity: 52% [?]