Corporate Podcasting for CEOs

We’ve read that Microsoft CEO Steve Ballmer has begun recording and publishing his own podcast internally at Microsoft. It is published  to the Microsoft Academy Mobile community, an internal social computing initiative aimed at creating a knowledge sharing environment.
Good to hear that the community driven site encourages Microsoft employees to create both audio and video podcasts and videocasts-  content runs on SharePoint Server 2007 and reaches out to over 70,000 Microsoft employees.

This suggests that there is hope for us who have been excited about the potential of podcasting as a great communication vehicle for corporations. Cynics may suggest that this gives the choice to ignore yet another posting. More optimistic people will take the attitude that it is another form of outreach for corporation executives.

At Knowledge Hemispheres we have always advocated the power to communicate to clients, for example, by featuring common best practice service elements or innovation in the use of products/services (both internally and externally, inc: Partner organisations).

It would be interesting to see if the take-up of podcasting is greater amongst technical organisations. If so, it could be that technical set-up could be faster. However, in all cases it is not about the technology that provides capability but more about the meaning behind the message and the care taken in its construct to make a difference.

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