We’ve been busy putting the final touches to the site, it has been put off on a few occasions, just to ensure it is more consumer friendly and has a much greater accessibility.

The website has been redesigned to make it easier to use and understand the services that we offer, how you can use these services to advance your business or organization and how we can help you in doing this.

The new site our team have been working on now includes our four main areas of expertise which our business engages in, Audio, Video, e-Learning and Web Development and Training. Under each main heading we further branch off into sub-sections, giving a detailed outline of the different types of features that each main topic will contain (ie Audio – Audio Podcast), and how we can help you in developing each area for your organization according to your specification.

We’d love to hear what you think about the new site – so any and all comments are welcome.
To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful featured music is courtesy of the amazing Travis Vega

This month (February ’09) – In part one we consider the potential of jobnexus - a social job recruitment network.

In part two we discuss the potential of niche video sharing sites.

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful featured music is courtesy of the amazing Travis Vega

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful featured music is courtesy of the amazing Travis Vega

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful sound is courtesy of the amazing Travis Vega

Categorising different types of Corporate Podcasting
This week we are looking at the many different types of corporate podcasting.
We have gone an additional step by attempting to map opportunities to business functions / examples.

Until next time…

Corporate Podcasting and Training
This week we are looking at how New media and Corporate podcasting strategies can help enhance / support learning.
For example:

• Integrate audio and video into your traditional Internet / Intranet
• Incorporate podcasting into training initiatives as refresher knowledge nuggets!
• Develop eInduction strategies that contain New media elements (social bookmarking & then communicating associated findings)
• Re-burn the content you develop into a SCORM object so that it can be both reused and accessed via a Learning management system (LMS), for example: MOODLE, Blackboard/WebCBT or SumTotal
• Share knowledge about new products with a dealer channel through a separate feed mechanism

Until next time!

Best Regards

Dr Savi

This month we focus on how the monthly video podcast rather than the fortnightly audio podcast will change.

Click here to view the embedded video.

To summarise:

Video podcasts will now not be monthly. Instead, they will focus on specific examples or talking through case studies
Audio podcasts will be fortnightly and instead of a selective Corporate Podcasting topic followed by a white paper, they
will be shorter and focus on everyday potential corporate application of New media tools, for example: Corporate Podcasting,
internal communication strategies and complementing general marketing and sales approaches.

Premium casts and a downloadable course will be available over the coming weeks.

My personal Thanks to Travis Vega for his awesome music.

Corporate Podcasting and Public Relations (PR)
I noted with interest a recent call to a big theme park that they had selected a new PR organisation for their ‘digital marketing’ strategy. Unfortunately, they were not friendly in talking about why they considered new media as being an important tool to them.

This week’s podcast coincides with the start of Season 2 of the Corporate Podcasting show.
An increase in the frequency of new shows hopes that we can capture and share the innovation that is happening today.

Back to this week…
We need to understand the role that Podcasting or new media tools can have for both the communications strategy and marketing strategy of an organisation. Yes, there is a difference as messaging has to be considered both from an internal and external perspective. Podcasting application to PR, especially with RSS enabled feeds provides a great measurable and consistent form of both reusing content but also providing it in a branded manner.

We’d love your feedback.

Best Regards

Dr Savi