Corporate Podcasting Expressway

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Categorising different types of Corporate Podcasting
This week we are looking at the many different types of corporate podcasting.
We have gone an additional step by attempting to map opportunities to business functions / examples.

Until next time…

Popularity: 36% [?]

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Corporate Podcasting and Training
This week we are looking at how New media and Corporate podcasting strategies can help enhance / support learning.
For example:

• Integrate audio and video into your traditional Internet / Intranet
• Incorporate podcasting into training initiatives as refresher knowledge nuggets!
• Develop eInduction strategies that contain New media elements (social bookmarking & then communicating associated findings)
• Re-burn the content you develop into a SCORM object so that it can be both reused and accessed via a Learning management system (LMS), for example: MOODLE, Blackboard/WebCBT or SumTotal
• Share knowledge about new products with a dealer channel through a separate feed mechanism

Until next time!

Best Regards

Dr Savi

Popularity: 54% [?]

The latest Know-wow show is now available through i-tunes and over the next few days through Videopodcasts.TV

This month we focus on how the monthly video podcast rather than the fortnightly audio podcast will change.

To summarise:

Video podcasts will now not be monthly. Instead, they will focus on specific examples or talking through case studies
Audio podcasts will be fortnightly and instead of a selective Corporate Podcasting topic followed by a white paper, they
will be shorter and focus on everyday potential corporate application of New media tools, for example: Corporate Podcasting,
internal communication strategies and complementing general marketing and sales approaches.

Premium casts and a downloadable course will be available over the coming weeks.

My personal Thanks to Travis Vega for his awesome music.

Popularity: 54% [?]

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

Corporate Podcasting and Public Relations (PR)
I noted with interest a recent call to a big theme park that they had selected a new PR organisation for their ‘digital marketing’ strategy. Unfortunately, they were not friendly in talking about why they considered new media as being an important tool to them.

This week’s podcast coincides with the start of Season 2 of the Corporate Podcasting show.
An increase in the frequency of new shows hopes that we can capture and share the innovation that is happening today.

Back to this week…
We need to understand the role that Podcasting or new media tools can have for both the communications strategy and marketing strategy of an organisation. Yes, there is a difference as messaging has to be considered both from an internal and external perspective. Podcasting application to PR, especially with RSS enabled feeds provides a great measurable and consistent form of both reusing content but also providing it in a branded manner.

We’d love your feedback.

Best Regards

Dr Savi

Popularity: 61% [?]