This week we look at two examples of how a business can exhibit a more intimate relationship with their clients.

We hope you enjoy the Show

This week we ask: ‘Can mobile apps help improve customer service?’
The answer has to be a resounding ‘YES’ but with the integrated use of other accessible / viewable social media too, for example Twitter and Blogs.

We hope you enjoy the Show

Podcasts should match the central focus of your organisation. Or, they simply be internally orientated as  a great communication tool.

We’ve re-thought the purpose of the Corporate Podcasting Show and have renamed / re-branded it to be inline with the main focus of Knowledge Hemispheres. Its almost as if we moved to a new era. We’re not saying the Podcasting is no longer valid! We believe it still is, but now forms part of a bigger story of new media, i.e: content on the move.

Mobile Apps have to be the biggest shift in recent times. Therefore, we’re going to deliver a podcast that is orientated towards the value of mobile apps and mobile content. Podcasting clearly fits into the latter.

The latest show, Episode 30 is now available:

This week we’re benefits of mobile content and Apps for business.
We hope you enjoy it!

It is important with any audience to get a devoted and loyal audience.

Watch out for when Leo say…

You don’t get fired you get cancelled.

My personal view:
The video gives us hope, re: a more liberated media – through the people rather than corporations…
However, my view is that the old media giants still have a lot of power!
In addition, advertisers are still with the latter.
NB We should still work hard to produce good content by the people for the people.

However, is there not a danger that without proper policing/moderation it could be vehicle for spammers delight?!

For corporate testing of view-point / gaining instant feedback it will be extremely useful.

It is clearly early days as Facebook have recently announced a concept called an ‘inlay’, i.e: As a user you can view links shared in the Facebook newspage in the context of your friends.

The power offered by Sidewiki is that now potentially every webpage has become social.
To avoid chaos I suggest the need to develop procedures, moderation/monitoring panels, roles with escalation policies and published Net-etiquette.

We’ve been busy putting the final touches to the site, it has been put off on a few occasions, just to ensure it is more consumer friendly and has a much greater accessibility.

The website has been redesigned to make it easier to use and understand the services that we offer, how you can use these services to advance your business or organization and how we can help you in doing this.

The new site our team have been working on now includes our four main areas of expertise which our business engages in, Audio, Video, e-Learning and Web Development and Training. Under each main heading we further branch off into sub-sections, giving a detailed outline of the different types of features that each main topic will contain (ie Audio – Audio Podcast), and how we can help you in developing each area for your organization according to your specification.

We’d love to hear what you think about the new site – so any and all comments are welcome.
To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful featured music is courtesy of the amazing Travis Vega

There has been an ongoing interesting question in “cyber world” that I recently picked up while browsing through various pages.

Who invented podcasting? Never thought to ask, but now that the question has been raised, Lets address the issue.
The idea of providing episodic media content, was developed initially by two persons, Dave Winer and Adam Curry. Both are said to have worked together on the concept and the programming to follow. However due to personal issues the two drifted and there is a now ongoing debate as to who owns the right of being named the “Podfather”, colleagues in both camps have taken sides, and there seems to be a line drawn right in the middle of both. There is also the speculation of data being given over the internet, as to who should be the rightful owner.

So I guess this will still remain an unsolved mystery.

However what is not a mystery is the ingenious idea of what Podcasting really is, what is has done and the future in store for such a creative New media technology.

According to KHL:

Consider Pocasting as a free subscription to a speciality audio magazine.

In the busy world we live in it is getting harder for business to ensure its messages are heard. Modern consumers, especially the young, have become adept at filtering out advertising, making traditional methods less and less effective. The advantage of a podcast is it can be listened to however the user likes.

Whether or not Podcasting is claimed by the rightful father, there is no doubt about it that by using this technology there are numerous media developments and engaging communication that can be incorporated into your website, blogs, business/organization and even home. This not only includes audio Podcasts but also video Podcasts!

To read more about how Podcasting can help you Click Here.

Or tune into our Smooth Groovers Podcast show Here.

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful featured music is courtesy of the amazing Travis Vega

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

The wonderful sound is courtesy of the amazing Travis Vega

The wonderful sound is courtesy of the amazing Travis Vega