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There is more to eLearning…
Many commentators on eLearning suggest that Blended learning is key.
However, what about complementary corporate assets such as Corporate Podcasts or even case-study packs.
This week we look at how standards work and also the core concepts behind Learning Management Systems.
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Categorising different types of Corporate Podcasting
This week we are looking at the many different types of corporate podcasting.
We have gone an additional step by attempting to map opportunities to business functions / examples.
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Corporate Podcasting and Training
This week we are looking at how New media and Corporate podcasting strategies can help enhance / support learning.
For example:
Integrate audio and video into your traditional Internet / Intranet
Incorporate podcasting into training initiatives as refresher knowledge nuggets!
Develop eInduction strategies that contain New media elements (social bookmarking & then communicating associated findings)
Re-burn the content you develop into a SCORM object so that it can be both reused and accessed via a Learning management system (LMS), for example: MOODLE, Blackboard/WebCBT or SumTotal
Share knowledge about new products with a dealer channel through a separate feed mechanism
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Corporate Podcasting and Public Relations (PR)
I noted with interest a recent call to a big theme park that they had selected a new PR organisation for their ‘digital marketing’ strategy. Unfortunately, they were not friendly in talking about why they considered new media as being an important tool to them.
This week’s podcast coincides with the start of Season 2 of the Corporate Podcasting show.
An increase in the frequency of new shows hopes that we can capture and share the innovation that is happening today.
Back to this week…
We need to understand the role that Podcasting or new media tools can have for both the communications strategy and marketing strategy of an organisation. Yes, there is a difference as messaging has to be considered both from an internal and external perspective. Podcasting application to PR, especially with RSS enabled feeds provides a great measurable and consistent form of both reusing content but also providing it in a branded manner.
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Time flies!
The last set of shows appeared approximately once every 2 weeks.
Our focus at the time was to communicate the benefits of new media. Originally the shows were approximately 10-12minutes long apart from when we were honoured to have guests on board.
One of the reasons for the break was to carefully consider how best to deliver value to our listeners.
This show outlines how we will now be both shorterning our shows and also focusing on one particular value of new media or as we like to call it: ‘Now media’.
OK, so it has been a while (just over a month actually!) since the last Corporate Podcasting show.
The goodnews is that I’m changing the format and frequency of all future shows.
Firstly, they will be both weekly but also shorter.
In addition, a special set of premium podcasts will be made available that will contain a complete course on developing a corporate podcasting strategy and implementation techniques.
In summary, new shows and new premium shows coming out week-commencing 10th Feb 2008.
In terms of my video podcast, normally issued on the 30th of each month. Well, they are also going to change. They will be focused on case studies and courses rather than techniques.
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This week it is a special, i.e: a special compilation highlights show based on excerpts from previous Corporate Podcasting shows.
Over the last year together we’ve looked at a range of subjects and had some amazing guests.
My Thanks to everyone for tuning in to our fortnightly shows. It would be great to get some feedback.
Wishing you all the Best for Christmas and The holiday season.
