Corporate Podcasting Expressway

The latest Know-wow show is now available through i-tunes and over the next few days through Videopodcasts.TV

This month you will notice the Christmas Decor in the background!
I wish all the viewers all the Best for Christmas and the new Year.

This month we look at the concepts and strategies for effective Corporate Content Remediation Strategies, for example renewing corporate knowledge in the context of eLearning, compliance, knowledge Management, governance, branding  and standardising competencies.
Just imagine when corporations merge or the products and services change. Then, dependent knowledge assets must be reviewed too:

Popularity: 72% [?]

One of the great things about the Internet is the way it has dramatically facilitated greater creativity and innovation. Once somebody said that the difference between the latter two words is that Creativity should be considered as creating something new, whereas Innovation is a variation of the idea yet still original!

The first is the original film edited and directed by Aaron Platt. (It is actually the music video for Apologize by One Republic, the same band who has written Bleeding Love, a seven week UK number one single by Leona Lewis, winner of last year’s UK X-Factor. The second is involving probably a lower budget production cost model but in my view creating a great impact.

I have always been a fan of using technology that is more accessible, i.e.: Creating a similar affect but at the fraction of the cost is in my view an innovation.

I guess what I’m trying to say is that YouTube with all its value in bringing people together has both a positive and negative aspect. From a positive perspective it is a platform for self-expression, hot news and reminiscing – Yes, I too have to admit to watching an old episode of Monkey Magic, organized into 4 different 20 minute segments! We have to also consider in light of recent tragedies YouTube’s negativity is the compulsion for fame.

A few years back my company completed a project for a Video-to-video mobile phone company. They were adamant that video calls would be the next big thing. At this stage of our mobile communications path, this is still not the case. Generally, people prefer text messages or voice calls. Maybe it is not possible from a practical perspective. Interestingly, the firms strategy changed during the project from content choice to what I describe as content presentation. For example, finding innovation in the way content is being ‘pushed’ - e.g: presenting top 10 clips of movie releases.

What is interesting is that people are still recording video albeit using increasingly better mobile phone technology but instead of sending recordings to each other, they are using video upload sites like YouTube to broadcast them.

Therefore, the future of television and what we watch will be changing for the better. Is this good news?

We now have an opportunity to enjoy entertainment that the public create. This maybe a long way off from quality formatted programmes. NB Traditional media outlets must know that they have this advantage, i.e: skills and heritage in editing, presentation, advert insertion, targeted marketing and relationships with massive Public Relations organisations!

I also wonder if the traditional media outlets/channels will still retain editorial control. The risk of losing control is the potential loss of advertising revenue and targeted marketing. There is a lot of money riding on the future of media!

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It was interesting to see yesterday’s announcement of Independent Television’s (ITV) new Upload Now service.

The service has been introduced partly from research that suggests that the Public are increasingly viewing the Internet for news. They (ITV) also believe that increasingly people are blogging and involved in View Created Content aka VC2 - based on their own commissioned research.

The Times (UK) today ran an excellent article entitled, ‘Log on and rediscover the generation gap’. Although initially the point made by the writer is one of who is actually using social media tools, e.g: Facebook and Myspace, the article moves on to the risks of public exhibitionism and the possible future risk of being exposed in terms of either one’s early life or being ‘open’ for others to use information for their own investigative purposes, e.g: job references et al.

ITV’s suggestion that many people are now blogging is probably true, but who and how many actually are.

Sure, anyone can get a blogging platform but are there only a select few who are able to turn the ranking or prominence to their advantage?
Probably yes, as PR and the media are more savvy than many give them credit for. They (agencies) create the outlets and their reliable sources.

e.g: Why is Dafur is currently a hidden news item? Who selects the stories for the day?

Will upload now further support the public news feed?
What we really need is a news feed that we create.

I welcome Upload Now but wonder what we will filtered?!

Popularity: 59% [?]

It is a rare moment when you tune into a radio show and as you have parked your car you sit and are stunned by a song or even some narrative.
That moment or reflection point, as I call it happened to me last night, whilst listening to the closing minutes of BBC Radio 4’s Last Word.  The programme is hosted by John Wilson and it tells the life stories of people who have died recently.During the last 10 minutes of the programme the poet Fred D’Aguiar who teaches creative writing at Virginia Tech read his poem ‘Elegy’ reflecting on the massacre of 32 students and staff. You can hear it for the next 7 days from this link.

Popularity: 33% [?]

Great news from those at Skype - impending convergence between the Internet and conventional television could mean a new dawn for easier access to fresh and more interactive video (Joost). BBC Entertainment news have summarised their (Joost’s) announcement nicely.

Joost describe their service as:

a new way to watch TV, free of the schedules and restrictions that come with traditional television. Combining the best of TV with
the best of the internet, Joost™ gives you more control and freedom than ever before - control over what you watch, and freedom to watch it whenever you like. We’re providing a platform for the best television content on the planet - a platform that will bring you the biggest and best shows from the TV studios, as well as the specialist programs created by professionals and enthusiasts. It’s all overlaid with a raft of nifty features that help you find the shows you love, watch and chat with friends, and even create your own TV channels.

My first reaction to this was: What is the difference between todays Internet experience with on-demand streaming video in a separate window and what Joost hopes to achieve? I thought about this a but more. My suggestion is that it could all be about ease of access? For example,

1. For those not familiar or confident to surf to the extreme - aka having a core competency to find stuff
(this touches on the issue of social inclusion and the potential digital divide that could happen in todays society, let alone internationally)
2. Continuing the concept of grouping content, establishing outlet channels and attracting more diverse and user built and driven content.
(what I mean by driven content is: viewers having the chance to vote and decide on what to make viewable).
3. Creating a social interchange - a kind of virtual water-cooler to share common interests and happenings.

If there was ever an application more suitable for delivering corporate value this has to be it. Convergence of traditional media delivery, new media and sharing ideas could provide corporations with applications that focus on the activity of internal departments. They could be established as channels to create engaging and valuable content for existing and potential clients. Even from an internal Human Resource (HR) perspective, there could be channel just for them - argh! - It could provide an excellent means of inducting new staff or announce promotions. A different type of e-Induction. HR could even use it to announce deadlines for staff appraisals, best practice and recruitment processes. I say this as my experience with many corporate intranets and knowledge management systems is that they all start of with wonderful intent but there are lots of examples where they just become to complex to navigate.

Does this mean that we have to wait for early adopters to prove this concept before corporations can get the confidence to use it? Unfortunately, the answer has to be maybe as we really have not seen corporate podcasting coming of age. We all live in hope for some creativity and courage for managers to start understanding the value of such web 2.o functionality.

Popularity: 34% [?]