Corporate Podcasting Expressway

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

Categorising different types of Corporate Podcasting
This week we are looking at the many different types of corporate podcasting.
We have gone an additional step by attempting to map opportunities to business functions / examples.

Until next time…

Popularity: 36% [?]

Recently I attended a presentation where SACA the charity organisation that organises the yearly Birmingham to London Cycle ride (UK) gave a £25,000 cheque to the charity - Children with Leukaemia (please see picture below). Fauja Singh the world’s fastest and oldest marathon runner and Christopher Biggins - winner of the ‘I’m a Celebrity get me out of here’ reality tv programme both kindly gave up their time to receive the cheque on behalf of the charity.

Last Wednesday Knowledge Hemispheres recently edited the video for Bal Rashmi Children’s orphanage (see below).
I wondered if the the power of Web 2.0 and New Media tools is being used to help spread a message of hope.

The power of YouTube, Ning and Facebook have the potential to spread knowledge and also unite people around a common cause.

For example:

• Short field based documentaries
• Community based volunteer sites
• Inserting into Podcasts (video and audio) advertisements to help raise funds
• Announcements on areas of need and development
• ‘Live’ updates from those taking part in Sponsored events
• Journalists logging key, ‘on the ground’ facts
• Corporate charity activities - if involved - e.g: Corporate podcasts with updates
• Linking schools and initiatives together through Youtube type channels / Video sharing sites

I recently met an exBBC producer who said that the good thing about new media was that no longer are enormous transporters required to carry audio and video equipment to produce shows. He was right but only for mobile and web-content. However, good editing tools and associated skills can help in developing engaging content.

There must be an opportunity here for new media to usher in an era of reporting with hope for humanity in mind.

Popularity: 62% [?]

The latest Know-wow show is now available through i-tunes and over the next few days through Videopodcasts.TV

For those that missed last month’s podcast through itunes (it was released on 30th November). I’ve updated my You Tube account so that you can view it here.

We featured the core services in eLearning, Corporate Knowledge Management Tools and eInduction services my company, Knowledge Hemispheres offers:

Popularity: 49% [?]

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

In part 1 We look at the benefits of documenting a customer journey.

- Why consider this as a key business strategy
- What is a Network product / service Life-cycle?
- We look at 4 different strategies for mapping client needs

In part 2 outlines concepts and strategies for Customer Loyalty

- Increasingly, retention strategies and effective communication approaches (e.g: podcasting) can help convey organisational confidence and generate interest in the services offered by a firm.

Until next time, Thank you for your support.

Dr Savi

PS. Free white papers on these subjects and associated transcripts are available from our k-wiki

Popularity: 50% [?]

I’ve been away for a few weeks, hence the lack of activity and rather late up and coming podcasts still in post production!

I had a chance to visit Malaysia and Singapore, both different but neighbours.
I remember visiting Singapore, probably about 20 years ago as a teen and the memories of its cleanliness and crispness were reconfirmed.

However, this time I really noticed some how mainly Western brands have come to dominate the skyline and super flashy malls.

From a business perspective I wondered how these now global brands have managed to, ‘pull off’ such an attraction. The same faces / models pose all the way from a local shop in London to dedicated flagship stores in downtown Singapore.
Does this mean that being both local and global is simply another strap line?

It reminded me of the Holiday Inn scenario once taught to me.
You can apply this to any organisation that has a giant world-wide presence.
Imagine waking up in a Holiday Inn. How long would it take before you realised that you are now in another country?
Phoning reception will not give you any clues. If you stay at an Airport based one, it maybe even more difficult to trace or discover where you are? Mult-lingual staff and menus will not help either!
Ultimately, you will have to exit the hotel and talk to some of the locals or even call for a cab before you can determine your exact location in the world!

A more cynical perspective maybe to consider that Global brands are truly the way to go! Obviously, pop Stars and food chains simply make greater money the more they promote themselves as lifestyle normality. Therefore, the rich get richer and the poor get poorer.

Maybe todays global brands / multinationals can be compared to yesterday’s colonial powers.

Popularity: 38% [?]

Just found the following that showed a very small increase in 2007 of actual podcast downloads.

CBC Consumer News

The suggestion is that only a rise of 2% was experienced.
To me this implies two diverse findings:

1. Podcast potential exists
2. Podcasts are too complicated / technical or have not penetrated into everyday behaviours.

I call the latter a sense of the technology not being semantic.

The report also says:

The stats come from 1,855 telephone interviews in January 2007. A study by the Pew Internet & American Life Project last November put the U.S. podcast audience at 12 per cent and found one per cent of internet users are downloading a podcast on a typical day.

Popularity: 44% [?]

Here is a a great post by Nick Saalfield

and here is my response…

Hi Nick,
Good to see you back.
I was communicating with Matt O’Neil, re: whether I was going to make it. I would value an off-line chat with you about my experiences with the whole show - let us put it this way - it was ‘pitched’ to me as a great place to debate and meet. I guess it was, with selected presenters and ‘possible’ clients.

With regard to your point on ‘too much focus on production’. I agree, as I have scoured the internet to find out distinctions between emerging players. I can put most of the new insurgence into 4 main categories:

1. Pure production (ex Audio recording mix houses)
2. Voice-over fill ins (ex Presenters that can help with scripting and recording)
3. PR houss (ex PR houses hoping to combine social media discussions with the remote possibility of using the potential of RSS)
4. Mobilcasters (ex Telephone service companies, hoping to use global voicemai).

Podcasting is not about the ‘4Ps’ - You must have seen that circulating around the net.

Ending on a positive, there is a light at the end of the tunnel. Podcasting is about:

* Integration with corporate initiatives and
* Linkage to a corporate comms strategy
* Yes, it is about feedback loops but ones that yield a change in an organisation - for example, communicating best customer service practice.
* Niche markets have niche needs.

With regard to the latter, the podcast must have meaning - Working with a dealer channel and their extranet.

Just returning to your initial point, there appears to be too much intellectualising around the old audio publishing arena rather than discovering immediate value add usage for clients and then really pushing this as central to the education that our clients need to realise our business possibilities…

Popularity: 37% [?]