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Archive for October 15th, 2008

Oct 15 2008

Top Podcasting Tips

Podcasting tips
Although we have an audio file called, ‘The Many P’s of podcasting‘, Here are some more tips that can help:

  1. Ensure you are at least 2 episodes ahead of yourself - Therefore, when you plan to launch or relaunch you won’t disappoint
  2. Its easy to lose listeners / viewers - Therefore, stay close to release date as much as possible - There is a lot we can learn from traditional broadcast disciplines.
  3. Ensure that your podcast is accessible from more than one podcatching source, or offer a download link - giving freedom for more mp3 / mp4 devices
  4. Burn a feed if your show is not supported by a website or blog - Feedburner is great - This can certainly help track behaviour - If one day your podcast is very popular to the extent that you could monetize it, you will need vital stats
  5. Develop a media kit for the latter
  6. Respect copyright and ensure that you have the right license
  7. Segments are helpful to structure your podcast and help it become more engaging.
  8. Use tools that work - Garage band on Apple is good. In addition, Goldwave and Audacity. Other multi-tracking software is available.
  9. Run your first productions by friends to capture vital feedback and development strategies
  10. Use a newsletter to keep pod-catchers aware of developments and access to exclusive / complementary content
  11. Establish an online forum to capture thoughts, feedback and improvement suggestions.
  12. If you have a website / blog, install Analytics to understand issues such as bounce rate and popular content (inc: top landing pages).
  13. Build a complementary website / blog that is regularly updated
  14. Consider organic growth for your web presence, for example linking to complementary and relevant sites or content.
  15. Develop a consistent script- There are lots of online tools that you can use to help you develop a great structure to your episode
  16. Listen to lots of shows of different types - to get a feeling of the type of style that works well
  17. Read articles on podcast techniques for corporate and non-commercial casts
  18. Understand quality components, for example - Equipment and Software components
  19. Get Support and
  20. Have fun

The latter two have to be big drivers - getting more people to help you can help a podcast project really exciting and engaging as a life experience.

Read more at: Broadcast your business - Corporate Podcasting and
Why use new Media - a guide for business

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