Corporate Podcasting Expressway

Recently I attended a presentation where SACA the charity organisation that organises the yearly Birmingham to London Cycle ride (UK) gave a £25,000 cheque to the charity - Children with Leukaemia (please see picture below). Fauja Singh the world’s fastest and oldest marathon runner and Christopher Biggins - winner of the ‘I’m a Celebrity get me out of here’ reality tv programme both kindly gave up their time to receive the cheque on behalf of the charity.

Last Wednesday Knowledge Hemispheres recently edited the video for Bal Rashmi Children’s orphanage (see below).
I wondered if the the power of Web 2.0 and New Media tools is being used to help spread a message of hope.

The power of YouTube, Ning and Facebook have the potential to spread knowledge and also unite people around a common cause.

For example:

• Short field based documentaries
• Community based volunteer sites
• Inserting into Podcasts (video and audio) advertisements to help raise funds
• Announcements on areas of need and development
• ‘Live’ updates from those taking part in Sponsored events
• Journalists logging key, ‘on the ground’ facts
• Corporate charity activities - if involved - e.g: Corporate podcasts with updates
• Linking schools and initiatives together through Youtube type channels / Video sharing sites

I recently met an exBBC producer who said that the good thing about new media was that no longer are enormous transporters required to carry audio and video equipment to produce shows. He was right but only for mobile and web-content. However, good editing tools and associated skills can help in developing engaging content.

There must be an opportunity here for new media to usher in an era of reporting with hope for humanity in mind.

Popularity: 79% [?]

The latest Know-wow show is now available through i-tunes and over the next few days through Videopodcasts.TV

This month we focus on how the monthly video podcast rather than the fortnightly audio podcast will change.

To summarise:

Video podcasts will now not be monthly. Instead, they will focus on specific examples or talking through case studies
Audio podcasts will be fortnightly and instead of a selective Corporate Podcasting topic followed by a white paper, they
will be shorter and focus on everyday potential corporate application of New media tools, for example: Corporate Podcasting,
internal communication strategies and complementing general marketing and sales approaches.

Premium casts and a downloadable course will be available over the coming weeks.

My personal Thanks to Travis Vega for his awesome music.

Popularity: 56% [?]