Corporate Podcasting Expressway

is Podcast talent getting limited exposure?

Is Podcast talent not part of a familiar brand being somehow blocked !?
Do role models get defined / constructed or do they actually emerge from hard work and then eventually being recognised?
Are the search algorithms unintentionally working against ‘everyday man’?

In society today the reality is that the Media is king – deciding on what is newsworthy and what content can be tossed aside in favour of sensationalism or simply siding with familiar brands or channels to market.

Is Big Brother (BB) a true representation of what people are really like? The answer has to be a resounding NO as BB feeds the media and vice-versa!

One could blame us for encouraging this behaviour, journalist training or is there something more subtle and suspect going on?

Take for example, recommended podcasts, or the latest CD from an established artist. In both examples newcomers are in my view squeezed out in favour of fine tuned Public relations machines.

Let us now switch our thoughts to role models. Why do we need them? Actually we don’t as many use them as a vehicle to motivate people to achieve. Somebody once said if there are lots of multi-cultural faces on the BBC does this mean that equal opportunities are being exercised? Should not the question really be: Who is allowed to examine news content and also who controls the editorial?

‘Other’ areas to consider:

* Why are the same faces being asked to comment in the media (wheeled out and well oiled)?
* Who really controls the editorial?
* Why are we not seeing the emerging new ‘new media’ talent?
* Is a sports personality a true community spokesperson?

The answer to all of these questions has to be a combination of apathy on our parts but also not campaigning loud enough to bring about a change.

Maybe money talks?

Or, maybe the media is scared of the people’s agenda coming to the fore – something that they will not be easily able to package and then eventually control.

The quality of podcasts is varied but there are many outstanding contributions and subject matter experts that are not getting a ‘look in’. Who chooses the ‘featured podcast’ on some of the podcatcher sites, e.g: through i-tunes? I see lots of familiar operators but very limited new talent being exposed??

I hope that sincerity and goodness prevails – and that quality will eventually ‘shine through’.

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