Corporate Podcasting Expressway

It was interesting to see yesterday’s announcement of Independent Television’s (ITV) new Upload Now service.

The service has been introduced partly from research that suggests that the Public are increasingly viewing the Internet for news. They (ITV) also believe that increasingly people are blogging and involved in View Created Content aka VC2 - based on their own commissioned research.

The Times (UK) today ran an excellent article entitled, ‘Log on and rediscover the generation gap’. Although initially the point made by the writer is one of who is actually using social media tools, e.g: Facebook and Myspace, the article moves on to the risks of public exhibitionism and the possible future risk of being exposed in terms of either one’s early life or being ‘open’ for others to use information for their own investigative purposes, e.g: job references et al.

ITV’s suggestion that many people are now blogging is probably true, but who and how many actually are.

Sure, anyone can get a blogging platform but are there only a select few who are able to turn the ranking or prominence to their advantage?
Probably yes, as PR and the media are more savvy than many give them credit for. They (agencies) create the outlets and their reliable sources.

e.g: Why is Dafur is currently a hidden news item? Who selects the stories for the day?

Will upload now further support the public news feed?
What we really need is a news feed that we create.

I welcome Upload Now but wonder what we will filtered?!

Popularity: 61% [?]

The latest Know-wow show is now available through i-tunes and over the next few days through Videopodcasts.TV

Another Special Video tutorial episode (2 of 2) introducing the Knowledge Store for instant downloadable project templates and a variety of best practicd audio and video content and a view of the Phonecasting application sites.

NB This particular Video podcast incorporates both picture-in-picture and also an in-parallel screen cam recording. Therefore, the video quality is compromised in favour of the views of each application.

NB this podcast can also be downloaded onto your video ipod.

Popularity: 52% [?]

I came across the following video. From the outset it appears that some emerging pioneers and some clients did come together.

I’ve always been a bit of a cynic when it comes to networking but was impressed with the turnout and the positive attitude portrayed.
The vids about 3 months old but it shows that there is still more to be done to convince corporations to take advantage of the potential corporate podcasting:

Popularity: 50% [?]

is Podcast talent getting limited exposure?

Is Podcast talent not part of a familiar brand being somehow blocked !?
Do role models get defined / constructed or do they actually emerge from hard work and then eventually being recognised?
Are the search algorithms unintentionally working against ‘everyday man’?

In society today the reality is that the Media is king – deciding on what is newsworthy and what content can be tossed aside in favour of sensationalism or simply siding with familiar brands or channels to market.

Is Big Brother (BB) a true representation of what people are really like? The answer has to be a resounding NO as BB feeds the media and vice-versa!

One could blame us for encouraging this behaviour, journalist training or is there something more subtle and suspect going on?

Take for example, recommended podcasts, or the latest CD from an established artist. In both examples newcomers are in my view squeezed out in favour of fine tuned Public relations machines.

Let us now switch our thoughts to role models. Why do we need them? Actually we don’t as many use them as a vehicle to motivate people to achieve. Somebody once said if there are lots of multi-cultural faces on the BBC does this mean that equal opportunities are being exercised? Should not the question really be: Who is allowed to examine news content and also who controls the editorial?

‘Other’ areas to consider:

* Why are the same faces being asked to comment in the media (wheeled out and well oiled)?
* Who really controls the editorial?
* Why are we not seeing the emerging new ‘new media’ talent?
* Is a sports personality a true community spokesperson?

The answer to all of these questions has to be a combination of apathy on our parts but also not campaigning loud enough to bring about a change.

Maybe money talks?

Or, maybe the media is scared of the people’s agenda coming to the fore – something that they will not be easily able to package and then eventually control.

The quality of podcasts is varied but there are many outstanding contributions and subject matter experts that are not getting a ‘look in’. Who chooses the ‘featured podcast’ on some of the podcatcher sites, e.g: through i-tunes? I see lots of familiar operators but very limited new talent being exposed??

I hope that sincerity and goodness prevails – and that quality will eventually ‘shine through’.

Popularity: 52% [?]

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

In this week’s show we are extremely grateful to Security Expert: Sarb Sembhi. 

Sarb joins us for this special edition - where we look at issues surrounding Social Network security issues.

We also provide some hints and tips for managing email security both privately and within a corporate environment - all in an effort to support the challenge of staying safe.

Popularity: 48% [?]

To subscribe and listen, head for i-tunes or listen now by clicking on the play button below:

In part 1 We look at 10 areas of Corporate Responsibility.

Part 2 features an extract from k-wiki whitepaper focused on developing a code of ethics for your organisation.
The latter is an extract from free 7 page (!) k-wiki whitepaper focused on developing a corporate ethics policy.

Enjoy… Feedback, as always is welcome.

Popularity: 92% [?]

The latest Know-wow show is now available through i-tunes and over the next few days through Videopodcasts.TV

A Special Video tutorial episode (1 of 2) showing the power of www.k-wiki.com and also both IT and Human Resource Management eInduction concepts and applications.

NB This particular Video podcast incorporates both picture-in-picture and also an in-parallel screen cam recording.

Therefore, the video quality is compromised in favour of the views of each application:

NB this podcast can also be downloaded onto your video ipod.

Popularity: 68% [?]